IDEA To produce a tribute label that fittingly celebrates the life and loves of Neil Ashmead, a passionate wine man who had a lust for life and a love of fast cars. The package needed to represent Neil’s outgoing personality and his hobbies.

DIRECTION Playing on Neil Ashmead’s love of fast cars, the design pays homage to the Holden GTS, complete with go-fast stripes, shark gills and topped with a 6-speed gear stick.  A winner’s wreath neck label completes the package.

OUTCOME A wine label that is truly unique and takes a risk – just like the man himself. Feedback from the wine trade has been extremely positive, not to mention the liquid gold inside the bottle.

Photography by asbCreative