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Message in a Bottle

It’s elections which bring out the best and worst in high performance communications professionals.

I guess it’s like your local Holden motor mechanic getting a once-in-a-lifetime chance to work in the pits at a Formula One Grand Prix. You are on fire – Über-confident – with every bit of professional training straining at the synapses to be exercised. But sometimes you can just over do it, torque that nut a little bit too tight and snap!

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